You No Longer Have to Pay for AdWords Certification

Paying for AdWords Certification was a drag. It was $50 per test, and if you failed, you had to re-up on the funds. Fortunately, we never came out of pocket, and now it looks like we never have to.

50 Amazing Facts About Mobile

While many of us constantly clench our smartphones or have them within a brief arms reach, mobile marketing has still not realized its full potential.

Currently Reading: Likeable Leadership

This post should be entitled “What we will soon be reading…”.

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Storytelling

Everything is story and story is everything. We learned that gem at the Digital Atlanta Conference we attended last week. To be a good marketer, you must tell a story. A story that someone will want to hear.

Great Marketers Think Strategically

Great marketers think strategically.

Do you think strategically?

This post is part rant and part level-setting (please excuse the corporate cliche :)). Bear with us!

That’s How You Vine

Although we have yet to create content via Vine, we are definitely consuming it.

Leveraging Social Media Marketing Beyond Brand Awareness

We recently came across an article on LinkedIn titled “Is Your Social Media Scoring an F?”

Curate vs. Create

DrakeStar attended a Creative Mornings (@Atlanta_CM) talk a few weeks back and the guest speaker was Perry Fair, Chief Creative Officer at JWT. The topic of discussion was how refrigerators killed the caveman. Seriously! He shared some really novel insights. We are still thinking about how this applies to us, and how we can apply these insights as practicing marketers.

The Digital Revolution

McKinsey & Company posted an insightful infographic about the ways in which the digital revolution is affecting the way organizations engage/interact with consumers. Because of the proliferation of technology and its intersection with consumers at all points in the decision-making process, companies have insights into their (potential) customers that they once dreamed of having.