Everything is story and story is everything. We learned that gem at the Digital Atlanta Conference we attended last week. To be a good marketer, you must tell a story. A story that someone will want to hear.
DrakeStar attended a Creative Mornings (@Atlanta_CM) talk a few weeks back and the guest speaker was Perry Fair, Chief Creative Officer at JWT. The topic of discussion was how refrigerators killed the caveman. Seriously! He shared some really novel insights. We are still thinking about how this applies to us, and how we can apply these insights as practicing marketers.