Paying for AdWords Certification was a drag. It was $50 per test, and if you failed, you had to re-up on the funds. Fortunately, we never came out of pocket, and now it looks like we never have to.
However, as Google continues its quest to dominate all things search (and digital), it has realized that making AdWords Certification free can only push more people to become certified which will ultimately boost their revenues. Truly, a no-brainer.
To become Google AdWords certified you have to complete a fundamentals exam as well as one exam on a specialized subject (either Search, Display or Analytics). Google does provide exam centers that provide all the content you need to know about the exams, and that is accessible for free.
As it stands, digitally, search marketing is the most effective way to turn interest into conversions. And becoming Google AdWords certified can only help polish your offerings as a marketer.
Have you taken the free tests? Now that certification is free, will you work towards certification? Let us know in the comments.
You can find more information here.