Facts Are Irrelevant

“Facts are irrelevant. What matters is what the customer believes.” – Seth Godin

Stopping Marketing…

Stopping marketing to save money is like stopping your watch to save time.” -Henry Ford

Don’t Find Customers…

“Don’t find customers for your products, find products for your customers.” -Seth Godin

Great Content Lives…

“Great content lives at the intersection of cultural relevance and brand voice. To be a good content creator, you need to be a good content consumer…” –Noah Brier (CEO, Percolate Industries Inc.)

From AMA’s April article “A Channel-Agnostic Approach to Social Media”. (You must register or login to read.)

Business Has Only Two Functions…

“Business has only two functions – marketing and innovation.” -Milan Kundera

Happy New Year!

Happy New Year!

We hope you are having a great start to the new year (and keeping up with those resolutions – if you’ve made them)!

Pleasure in the job puts perfection in the work. -Aristotle

The Aim of Marketing…

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. -Peter Drucker

Think like a customer.

Think like a customer. -Paul Gillin

There’s no excuse not to be creative…

“There’s no excuse not to be creative with the resources available.” -Fab Five Freddy (From The Tanning of America x Steve Stoute)