Everything is story and story is everything. We learned that gem at the Digital Atlanta Conference we attended last week. To be a good marketer, you must tell a story. A story that someone will want to hear.
Stopping marketing to save money is like stopping your watch to save time.” -Henry Ford
“Don’t find customers for your products, find products for your customers.” -Seth Godin
McKinsey & Company posted an insightful infographic about the ways in which the digital revolution is affecting the way organizations engage/interact with consumers. Because of the proliferation of technology and its intersection with consumers at all points in the decision-making process, companies have insights into their (potential) customers that they once dreamed of having.