Category Archives: Business

Storytelling

Everything is story and story is everything. We learned that gem at the Digital Atlanta Conference we attended last week. To be a good marketer, you must tell a story. A story that someone will want to hear.

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Great Marketers Think Strategically

Great marketers think strategically.

Do you think strategically?

Do you think strategically?

This post is part rant and part level-setting (please excuse the corporate cliche :)). Bear with us!

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Stopping Marketing…

Stopping marketing to save money is like stopping your watch to save time.” -Henry Ford

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That’s How You Vine

Although we have yet to create content via Vine, we are definitely consuming it.

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Don’t Find Customers…

“Don’t find customers for your products, find products for your customers.” -Seth Godin

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Curate vs. Create

DrakeStar attended a Creative Mornings (@Atlanta_CM) talk a few weeks back and the guest speaker was Perry Fair, Chief Creative Officer at JWT. The topic of discussion was how refrigerators killed the caveman. Seriously! He shared some really novel insights. We are still thinking about how this applies to us, and how we can apply these insights as practicing marketers.

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The Digital Revolution

McKinsey & Company posted an insightful infographic about the ways in which the digital revolution is affecting the way organizations engage/interact with consumers. Because of the proliferation of technology and its intersection with consumers at all points in the decision-making process, companies have insights into their (potential) customers that they once dreamed of having.

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Pleasure in the job puts perfection in the work. -Aristotle

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Many Apologies…

We have not updated in quite a while, but we do have good reason.

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