Stopping Marketing…

Stopping marketing to save money is like stopping your watch to save time.” -Henry Ford

Don’t Find Customers…

“Don’t find customers for your products, find products for your customers.” -Seth Godin

Curate vs. Create

DrakeStar attended a Creative Mornings (@Atlanta_CM) talk a few weeks back and the guest speaker was Perry Fair, Chief Creative Officer at JWT. The topic of discussion was how refrigerators killed the caveman. Seriously! He shared some really novel insights. We are still thinking about how this applies to us, and how we can apply these insights as practicing marketers.

Currently Reading: The Art of Client Service

We have to admit…we aren’t currently reading The Art of Client Service by Robert Solomon, but it is a book that we reference often.

This book is a common sense outline of tips on how to effectively and successfully deal with clients as a marketing or advertising professional. It breaks down 58 things every advertising & marketing professional should know. However, this book is a great read for anyone, in any industry, that interfaces with clients on any level.

Currently Reading: The Tanning of America

 

“Currently Reading:” will be a series that focuses on the books that we at DrakeStar, LLC are…currently reading!

First up…

The Tanning of America x Steve Stoute