When people hear the term “SWOT” as it relates to marketing, most may think the exercise is a pretty outdated mode of understanding internal and external factors that affect one’s business.
What marketers may fail to realize is that a SWOT analysis, while simplistic in nature, is still virtuous in the insights it can impart. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. These categories are often depicted in a four quadrant box that lists each of these things as is relates to your product, business, marketing plan, etc.
DrakeStar, LLC 