Great Marketers Think Strategically

Great marketers think strategically.

Do you think strategically?

This post is part rant and part level-setting (please excuse the corporate cliche :)). Bear with us!

Stopping Marketing…

Stopping marketing to save money is like stopping your watch to save time.” -Henry Ford

Leveraging Social Media Marketing Beyond Brand Awareness

We recently came across an article on LinkedIn titled “Is Your Social Media Scoring an F?”

Don’t Find Customers…

“Don’t find customers for your products, find products for your customers.” -Seth Godin

Curate vs. Create

DrakeStar attended a Creative Mornings (@Atlanta_CM) talk a few weeks back and the guest speaker was Perry Fair, Chief Creative Officer at JWT. The topic of discussion was how refrigerators killed the caveman. Seriously! He shared some really novel insights. We are still thinking about how this applies to us, and how we can apply these insights as practicing marketers.

Great Content Lives…

“Great content lives at the intersection of cultural relevance and brand voice. To be a good content creator, you need to be a good content consumer…” –Noah Brier (CEO, Percolate Industries Inc.)

From AMA’s April article “A Channel-Agnostic Approach to Social Media”. (You must register or login to read.)

Business Has Only Two Functions…

“Business has only two functions – marketing and innovation.” -Milan Kundera

Pleasure in the job puts perfection in the work. -Aristotle

Many Apologies…

We have not updated in quite a while, but we do have good reason.

Currently Reading: The Art of Client Service

We have to admit…we aren’t currently reading The Art of Client Service by Robert Solomon, but it is a book that we reference often.

This book is a common sense outline of tips on how to effectively and successfully deal with clients as a marketing or advertising professional. It breaks down 58 things every advertising & marketing professional should know. However, this book is a great read for anyone, in any industry, that interfaces with clients on any level.