Great marketers think strategically.
This post is part rant and part level-setting (please excuse the corporate cliche :)). Bear with us!
Stopping marketing to save money is like stopping your watch to save time.” -Henry Ford
“Don’t find customers for your products, find products for your customers.” -Seth Godin
“Business has only two functions – marketing and innovation.” -Milan Kundera
We have to admit…we aren’t currently reading The Art of Client Service by Robert Solomon, but it is a book that we reference often.
This book is a common sense outline of tips on how to effectively and successfully deal with clients as a marketing or advertising professional. It breaks down 58 things every advertising & marketing professional should know. However, this book is a great read for anyone, in any industry, that interfaces with clients on any level.