Currently Reading: Guerrilla Marketing for Job Hunters 3.0

With a down economy and millions of people unemployed and underemployed, setting oneself apart professionally has never been more important. Not only do multi-national corporations have brands these days, individuals do as well. From carefully crafted (or not) online social personas to posting professional credentials on LinkedIn, whether you have cultivated one with a great sense of awareness, you have a brand. If you are looking to strengthen your brand and increase your job prospects, check out what we are currently reading after the jump.