Monthly Archives: March 2012

Social Media vs Seach Marketing – How Do They Match Up?

Social Media vs Seach Marketing - How Do They Match Up?

Cool infographic that shows how social media and search marketing are intertwined and how they match up as it pertains to awareness, brand recognition, etc.

How do you use social media and search marketing to position your business in the marketplace? Do you find one to be more useful than the other?

Let us know in the comments!

(Click-through for full article.)

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Vintage Goods: The SWOT Analysis

When people hear the term “SWOT” as it relates to marketing, most may think the exercise is a pretty outdated mode of understanding internal and external factors that affect one’s business.

What marketers may fail to realize is that a SWOT analysis, while simplistic in nature, is still virtuous in the insights it can impart. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. These categories are often depicted in a four quadrant box that lists each of these things as is relates to your product, business, marketing plan, etc.

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“There’s no excuse not to be creative with the resources available.” -Fab Five Freddy (From The Tanning of America x Steve Stoute)

There’s no excuse not to be creative…

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How to Be Creative

How to be Creative

This WSJ article provides insights into creative minds and explains that creativity is not inherent – it is taught.

Do you think creativity can be taught? Let us know in the comments!

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Currently Reading: The Tanning of America

 

“Currently Reading:” will be a series that focuses on the books that we at DrakeStar, LLC are…currently reading!

First up…

The Tanning of America x Steve Stoute

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“Your culture is your brand.” -Tony Hsieh, CEO, Zappos.com

Your culture is your brand.

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What Coco Chanel Knew About Marketing

“In order to be irreplaceable, one must always be different.” -Coco Chanel

Coco Chanel hit the nail on the head when it comes to marketing and what every business/product/service must do in order to become a force within the marketplace.

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“Simplicity is the ultimate sophistication.” -Steve Jobs

Simplicity is the ultimat…

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do you have a solid marketing plan?

Do you have a solid marketing plan?

When most think of marketing, they think of soft skills that are hit and miss. A Facebook fan page here, a website there. However, having a strategic and integrated marketing plan is central to advancing your brand and building its equity. Without it, companies and brands are left floundering – trying to hang on to the coattails of whatever trend is “hot” at the moment. All of that can be avoided with the proper planning.

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