This post should be entitled “What we will soon be reading…”.
We have to admit…we aren’t currently reading The Art of Client Service by Robert Solomon, but it is a book that we reference often.
This book is a common sense outline of tips on how to effectively and successfully deal with clients as a marketing or advertising professional. It breaks down 58 things every advertising & marketing professional should know. However, this book is a great read for anyone, in any industry, that interfaces with clients on any level.
With a down economy and millions of people unemployed and underemployed, setting oneself apart professionally has never been more important. Not only do multi-national corporations have brands these days, individuals do as well. From carefully crafted (or not) online social personas to posting professional credentials on LinkedIn, whether you have cultivated one with a great sense of awareness, you have a brand. If you are looking to strengthen your brand and increase your job prospects, check out what we are currently reading after the jump.