Tag Archives: branding

That’s How You Vine

Although we have yet to create content via Vine, we are definitely consuming it.

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Curate vs. Create

DrakeStar attended a Creative Mornings (@Atlanta_CM) talk a few weeks back and the guest speaker was Perry Fair, Chief Creative Officer at JWT. The topic of discussion was how refrigerators killed the caveman. Seriously! He shared some really novel insights. We are still thinking about how this applies to us, and how we can apply these insights as practicing marketers.

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Many Apologies…

We have not updated in quite a while, but we do have good reason.

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Currently Reading: Guerrilla Marketing for Job Hunters 3.0

With a down economy and millions of people unemployed and underemployed, setting oneself apart professionally has never been more important. Not only do multi-national corporations have brands these days, individuals do as well. From carefully crafted (or not) online social personas to posting professional credentials on LinkedIn, whether you have cultivated one with a great sense of awareness, you have a brand. If you are looking to strengthen your brand and increase your job prospects, check out what we are currently reading after the jump.

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How A DJ is Using Marketing to Champion Hollywood’s New Sound

Brian Henry, known by his stage name DJ B. Hen, is making waves in Los Angeles and beyond. As a DJ, B. Hen is championing “Hollywood’s New Sound” and building a remarkable brand in the process. As a former marketer, he is using those skills he acquired in the corporate world and is creatively applying them to make a name for himself as a premier DJ. We caught up with him to find out how he uses his skills as a marketer to build his brand as a DJ.


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Social Media vs Seach Marketing – How Do They Match Up?

Social Media vs Seach Marketing - How Do They Match Up?

Cool infographic that shows how social media and search marketing are intertwined and how they match up as it pertains to awareness, brand recognition, etc.

How do you use social media and search marketing to position your business in the marketplace? Do you find one to be more useful than the other?

Let us know in the comments!

(Click-through for full article.)

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Currently Reading: The Tanning of America


“Currently Reading:” will be a series that focuses on the books that we at DrakeStar, LLC are…currently reading!

First up…

The Tanning of America x Steve Stoute

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“Your culture is your brand.” -Tony Hsieh, CEO, Zappos.com

Your culture is your brand.

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What Coco Chanel Knew About Marketing

“In order to be irreplaceable, one must always be different.” -Coco Chanel

Coco Chanel hit the nail on the head when it comes to marketing and what every business/product/service must do in order to become a force within the marketplace.

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