2013 in Review

Thank you so much for checking out our little blog in 2013! There is much more to come in 2014. Stay tuned!

You No Longer Have to Pay for AdWords Certification

Paying for AdWords Certification was a drag. It was $50 per test, and if you failed, you had to re-up on the funds. Fortunately, we never came out of pocket, and now it looks like we never have to.

Facts Are Irrelevant

“Facts are irrelevant. What matters is what the customer believes.” – Seth Godin

Currently Reading: Likeable Leadership

This post should be entitled “What we will soon be reading…”.

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Storytelling

Everything is story and story is everything. We learned that gem at the Digital Atlanta Conference we attended last week. To be a good marketer, you must tell a story. A story that someone will want to hear.

Great Marketers Think Strategically

Great marketers think strategically.

Do you think strategically?

This post is part rant and part level-setting (please excuse the corporate cliche :)). Bear with us!

Stopping Marketing…

Stopping marketing to save money is like stopping your watch to save time.” -Henry Ford

Leveraging Social Media Marketing Beyond Brand Awareness

We recently came across an article on LinkedIn titled “Is Your Social Media Scoring an F?”

Don’t Find Customers…

“Don’t find customers for your products, find products for your customers.” -Seth Godin