Everything is story and story is everything. We learned that gem at the Digital Atlanta Conference we attended last week. To be a good marketer, you must tell a story. A story that someone will want to hear.

In what context will you share your story? How will it be consumed? All of these considerations are of paramount importance as you begin reaching out to your target audience. Why should anyone care what your story is? Ultimately, it’s up to us to make them care.

That’s our job. To tell a story and make people interested in what we have to say.

What will you say?

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