Monthly Archives: May 2013

Curate vs. Create

DrakeStar attended a Creative Mornings (@Atlanta_CM) talk a few weeks back and the guest speaker was Perry Fair, Chief Creative Officer at JWT. The topic of discussion was how refrigerators killed the caveman. Seriously! He shared some really novel insights. We are still thinking about how this applies to us, and how we can apply these insights as practicing marketers.

Continue reading

Tagged , , , , , , , , , , ,

The Digital Revolution

McKinsey & Company posted an insightful infographic about the ways in which the digital revolution is affecting the way organizations engage/interact with consumers. Because of the proliferation of technology and its intersection with consumers at all points in the decision-making process, companies have insights into their (potential) customers that they once dreamed of having.

Continue reading

Tagged , , , , , ,