McKinsey & Company posted an insightful infographic about the ways in which the digital revolution is affecting the way organizations engage/interact with consumers. Because of the proliferation of technology and its intersection with consumers at all points in the decision-making process, companies have insights into their (potential) customers that they once dreamed of having.
However, with big data comes big headaches. Do you have the necessary resources and vision to pull the most useful insights from this information?
Check out the infographic below and this LinkedIn article from David Edelman, McKinsey Partner leading the organization’s Digital Marketing Strategy Practice.
Are you ready to handle the Digital Revolution?