Three Myths about What Customers Want

As a marketer, there is a constant focus on “building relationships” and “engaging customers”. However, according to the HBR article below, most customers are not interested in continued and constant engagement. Furthermore, many customers do not like constant touchpoints/interactions.

Check out this article by Karen Freeman, Patrick Spenner and Anna Bird on how marketers often get it wrong and what they can do to target their customers in more meaningful ways.

How do you connect with customers? Does the article make valid points or do you disagree with the premise and points? Let us know in the comments!

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The Crowdfund Act

A new piece of legislation making its way through the legislative branch will help entrepreneurs raise money through crowd funding — think Kickstarter, etc.

As a strategic marketing consulting firm, it is often clear that many new entrepreneurs underestimate the need for a dedicated marketing spend and how to calculate a quantifiable ROI. Having the ability to gather funds and use them to handle traditional startup, administrative, equipment and marketing costs.

This new bill will make it easier for new entrepreneurs to raise money in a way that was once heavily regulated by the SEC.

Click the link to get more information about this important piece of legislation.

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How to Be Creative

How to be Creative

This WSJ article provides insights into creative minds and explains that creativity is not inherent – it is taught.

Do you think creativity can be taught? Let us know in the comments!

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