Stopping Marketing…

Stopping marketing to save money is like stopping your watch to save time.” -Henry Ford

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That’s How You Vine

Although we have yet to create content via Vine, we are definitely consuming it.

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Don’t Find Customers…

“Don’t find customers for your products, find products for your customers.” -Seth Godin

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Curate vs. Create

DrakeStar attended a Creative Mornings (@Atlanta_CM) talk a few weeks back and the guest speaker was Perry Fair, Chief Creative Officer at JWT. The topic of discussion was how refrigerators killed the caveman. Seriously! He shared some really novel insights. We are still thinking about how this applies to us, and how we can apply these insights as practicing marketers.

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The Digital Revolution

McKinsey & Company posted an insightful infographic about the ways in which the digital revolution is affecting the way organizations engage/interact with consumers. Because of the proliferation of technology and its intersection with consumers at all points in the decision-making process, companies have insights into their (potential) customers that they once dreamed of having.

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Great Content Lives…

“Great content lives at the intersection of cultural relevance and brand voice. To be a good content creator, you need to be a good content consumer…” –Noah Brier (CEO, Percolate Industries Inc.)

From AMA’s April article “A Channel-Agnostic Approach to Social Media”. (You must register or login to read.)

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How Great Leaders Inspire…

We came across an awesome TED talk by Simon Sinek about how great leaders inspire action.

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“Business has only two functions – marketing and innovation.” -Milan Kundera

Business Has Only Two Functions…

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Happy New Year!

Happy New Year!

We hope you are having a great start to the new year (and keeping up with those resolutions – if you’ve made them)!

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